Smart guides and shopping assistants
A new generation of shopping guides and personal assistants will give customers a better experience and boost sales.
A lot of products, like clothing, make-up, and services require more advanced advice which, historically, has only been available in physical stores. Inspiration and advice for gifts is also something that is hard to get online.
The reason for this is that taste and desires are complex to handle. There are a lot of nuances that need to be taken into consideration. The products change over time as do the taste of people. Another challenge is to create a compelling user experience. A solution that should act as an assistant need to use interaction in a smart way.
With new technology that can handle the complexity of advice and inspiration it is now possible to build virtual assistants and shopping guides that offer a great experience for the customers.
Examples of smart guides and shopping assistants that can be created with the Expertmaker platform:
- Clothing and make-up: offer a personal virtual assistant based on a personalized profile that can be matched to season and occasion. The assistant advises and alerts the customer to offers and items that might be to their taste
- Shopping guide: capture the imagination and inspiration needed for shopping guides and make it target lots of occasions like celebrations and festivities
Solutions
Virtual assistant
The solution is to create a virtual assistant that capture the profile of the customers both explicitly, with questions and implicitly with behavior and purchase history. It is important to let the users express their taste, wants, desires and needs as well as constraints so that the customer feels the solution can understand them. The assistant will then help the customers with advice and alert them when something that they might be interested in comes up. The assistant should be able to handle the changes in season as well as changes in the product range.
Shopping guide
The solution is to build an interactive guide that asks questions about what the customer is looking for. By making it interactive and smart it is possible to only ask as many questions as needed and then start offering possible products. The user should be able to continue adding more information to improve the results or express that the solution is on the wrong path so that it can take a new direction. This will help the user find inspiration as well as it may offer the typical serendipity kind of answers.
Benefits
With truly individualized matching, based on the user’s real taste and needs, the customer is far more likely to convert into a long-term, loyal shopper than with older technology. Virtual assistants and shopping guides leads to a much better user experience. It is also possible to get a deep understanding of the customers as a solution like this offers a lot more information about the users than traditional search solutions.
There are a lot of benefits with using Expertmaker's products
- Increased sales through better advice
- Results optimized to each individual customer
- Reoccurring customer visits and loyalty
- Personalized profiles and interactive solutions for better user experience
- Captures detailed customer insights
Expertmaker product
Expertmaker offers a complete product suite to create smart m-commerce solutions:
- It offers very powerful Artificial Intelligence technology
- The product is very flexible and can handle very complex problems
- It is easy to plug it into your back end systems as well as existing storefront, CMS, etc.
